The Story of Gucci

Gucci was established in 1921 in Florence, Italy by a man names Guccio Gucci. It’s actually one of the oldest high fashion Italian brands to date ! Like a ton of other fashion houses during that time they started out by producing luggage and other luxury travel goods for the upper class. They also had some equestrian equipment too. Their main material used was leather and silk. However, during the second world war, they were forced to use cotton as a substitute. It was during that time that they changed the logo to the one we see today.

In 1938 Gucci opened a shop in Rome after having to switch from imported leather to cotton and a specially woven hemp. In 1951 Rodolfo, Guccio’s son opened another shop in Milan and in 1953 a shop in New York City.

It was in the 1950s that Gucci started really getting popular in the United States, mainly Hollywood due to traveling actors and musicians. Guccio Gucci, unfortunately, passed away in 1953 but his brand continued under the leadership of his three sons, Aldo, Vasco, and Rodolfo. Shortly after, they introduced luxury accessories to the brand such as watches and eyeglasses which are now the cornerstone of their label.

In 1983 the most active son, Rodolfo, passed away and left control of the company to his son Maurizio. Now this guy, almost ran the brand into the ground via family disputes and things like tax evasion charges and bad investment deals. Fortunately, in the 90s they partnered with Tom Ford and all was well. Tom Ford worked with Gucci until 2004 and in 2006 Frida Giannini took over. Her last year was 2014 and then Alessandro Michele took over as creative director of the brand. In 2017 with her in charge, Gucci hit record sales and profit was boosted by 11%.

Fun Fact: Aldo Gucci designed the logo for his father.

Today Gucci is owned by the French luxury group Kering who is also responsible for Yves Saint Laurent, Balenciaga, and Alexander McQueen.

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